Taylor Swift

WHO WE ARE

Our website (located at https://www.taylorswift.com/) and web store (located at https://store.taylorswift.com/) are operated by UMG Commercial Services, Inc., on behalf of Taylor Nation. These entities may also share your personal data with UMG Recordings Services Inc. This Privacy Policy applies to all three entities, each of which is an independent data controller under applicable data protection law.

As used in this Privacy Policy, “UMG Companies” and “Taylor Nation Companies” respectively includes all entities UMG or Taylor Nation controls, is controlled by, or is under common control with, including subsidiaries, joint ventures, or other entities in which UMG or Taylor Nation have a substantial ownership interest.

CONTACT

For Taylor Nation: You may contact Taylor Nation with privacy inquiries or to exercise your privacy rights described in this Privacy Policy by clicking here or emailing privacy@taylorswift.com.

For UMG: You may contact UMG with privacy inquiries or to exercise your privacy rights described in this Privacy Policy by clicking here or emailing privacy@universalmusic.com.

For questions, comments or requests not related to this Privacy Policy, please see this FAQ regarding how to contact UMG.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to this privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

INFORMATION WE COLLECT

Information We Collect from You

When you interact with us, you may provide certain information to us such as your name, address, country of residence, e-mail address and phone number, payment information, personal description, photographs or images, or other information you choose to provide. For instance, you may provide information to us when you:

• Fill out forms on the Sites;
• Communicate with us;
• Register for updates, events, or information;
• Place orders on the Sites;
• Participate in discussion boards or other social media functions on the Sites; and
• Enter a competition, promotion, or survey we offer.

Information We Automatically Collect About You

When you visit our Sites or interact with us, we may automatically collect the certain information, such as:

• Technical information about your devices (including mobile devices), such as unique device identifiers, IP address, login information, network information, mobile phone number, browser type and version, language and time zone setting, browser plug-in types and versions, operating system and platform;
• Geolocation data, such as through IP location services; and
• Information about your visit, including the pages visited and other activities on the Sites, such as the date and time of your visit, and full URL clickstream to, through and from our Sites.

Information We Collect from Other Sources

We may also work with third parties and may receive information about you from them.  For instance, we may receive information like your name, contact information, and music preferences from our tour partners and music streaming partners.

We may combine information we receive from other sources with other information we collect about you (including information in relation to your devices).

HOW INFORMATION MAY BE USED

We may process and use information we collect for any lawful purpose, including in the following ways:

• To help us respond to your queries;
• To send our newsletter or provide you with information on Taylor Swift, such as tour and album announcements;
• To fulfill your orders and provide order-related updates;
• To send updates, promotions, and marketing materials that may be of interest to you;
• To provide you, or permit selected third parties to provide you, with information we think may be of interest to you;
• To operate, personalize, and improve our products and services, including the Sites;
• To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• To comply with legal and regulatory requirements;
• To administer our Sites, maintain the security of our Sites, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; and
• With your consent, or as otherwise disclosed at the time the information is collected.

HOW INFORMATION MAY BE DISCLOSED

We may share the information we collect with other parties, including:

• Our affiliates, such as UMG Companies and Taylor Nation Companies, and any joint venture partners that we have now or may have in the future;
• Our business partners, suppliers, and sub-contractors;
• Advertisers, advertising networks and social networks so that they may select and serve relevant advertisements to you and others;
• Third-party service providers, such as analytics and search engine providers, email service providers, entities that help us provide text messaging services, and entities that provide tour-related services;
• As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of UMG or Taylor Nation’s assets;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity; or
• With your consent or as otherwise disclosed at the time of data collection or sharing.

The Sites may offer interactive features, such as the ability to leave comments, that you can use to communicate with other visitors to the Sites or to submit and post your own content.  If you disclose information in one of these forums, this information can be viewed, collected, and used by others.

As legally permitted, we also may use and share deidentified information and aggregated information with third parties, advertisers and/or business partners for various purposes. We maintain and use deidentified information only in deidentified form—we do not attempt to reidentify such information except as needed to determine that the information is appropriately deidentified.

STORAGE AND RETENTION OF INFORMATION

We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this Privacy Policy.  For instance, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When it is no longer necessary to process information for our purposes, we will deidentify, aggregate, or delete this information where required by law.

We also will take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organizational procedures designed to safeguard the information we collect.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.

SOCIAL MEDIA AND OTHER THIRD PARTY LINKS OR TOOLS

The Sites, newsletters, and other communications may, from time to time, contain links to and from the websites of third parties, like our partner networks and advertisers.

The Sites also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share personal data or you otherwise interact with these features on the Sites, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.

Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features.  We encourage you to carefully read the privacy policies of any other companies with which you interact.

DIGITAL ADVERTISING

Third-party advertising companies also may have a presence on our Sites.  These companies may collect information through our Sites to serve ads on behalf of us and others on non-affiliated platforms.  Some of these ads may be personalized, meaning that these ads are intended to be relevant to you based on information the companies collect or receive about your use of our Sites and other sites or apps over time, including through the use of cookies and other Internet technologies.  This type of advertising is known as “targeted advertising.”

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program.  If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool.

Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.

ANALYTICS

We may work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes.  We use Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when interact with us, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Sites may not function as intended.

YOUR CHOICES

If you wish to subscribe to the Taylor Nation mailing list, Taylor Nation will use your name and email address to send you news, special offers, promotions and messages tailored to your interests. You may choose to stop receiving such newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact Taylor Nation as described in the above “Contact” section.

If you agree to receive text messages from Taylor Nation, Taylor Nation will use your name and mobile phone number to send you news, special offers, promotions, cart reminders, and messages tailored to your interests. We do not share the mobile phone numbers we collect with nonaffiliated third parties for their marketing purposes. You may choose to stop receiving text messages by texting us “STOP”, by following the unsubscribe instructions included in these messages, or by contacting Taylor Nation as described in the above “Contact” section.

YOUR RIGHTS

As explained below, you also might have certain rights related to the information we collect. The rights available to you may depend on the state or country where you reside.  For instance, residents of certain states in the United States have rights under state privacy laws.  Similarly, people visiting our Sites from the United Kingdom, European Economic Area, or Switzerland may have rights under European data protection law.

STATE PRIVACY RIGHTS

Residents of California, Colorado, and certain other states have certain rights under state privacy laws with respect to personal data we collect.  If you are a resident of such states, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you.  This section of the Privacy Policy describes both Taylor Nation’s practices and UMG’s practices related to Taylor Nation Sites.

Personal Data Taylor Nation Collects and Discloses: In the preceding 12 months, Taylor Nation collected and disclosed the following categories of personal data. Taylor Nation does not collect personal data that is defined as “sensitive” under relevant state privacy laws.

Taylor Nation does not “sell” personal data for money, but we engage in social media advertising and allow some third-party advertising companies to collect data on our Sites as described in the “Digital Advertising” section of this Privacy Policy.  We treat these advertising activities as “sales” or “sharing” for targeted advertising under state privacy laws and give you the opportunity to opt out.  We do not sell or use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Categories of personal data	Disclosed to the following categories of third parties for business purposes:	“Sold” (including shared for targeted advertising purposes) to the following categories of third parties:
Personal and online identifiers (like first and last name, email address, or unique online identifiers)	Our affiliates and joint venture partners; Our business partners; and Our service providers.	Social networks; and Advertising companies.
Customer record information (like bank account number, credit card number, debit card number)	Our affiliates and joint venture partners; Our business partners; and Our service providers.
Characteristics of legally protected classifications (like gender)	Our affiliates and joint venture partners; Our business partners; and Our service providers.
Commercial or transactions information (like records of products or services purchased, obtained, or considered)	Our affiliates and joint venture partners; Our business partners; and Our service providers.	Social networks; and Advertising companies.
Internet or other electronic network activity information (like browsing history, search history, interactions with a website, email, application, or advertisement)	Our affiliates and joint venture partners; Our business partners; and Our service providers.	Social networks; and Advertising companies.
Audiovisual information (like videos and photos you may provide to us)	Our affiliates and joint venture partners; Our business partners; and Our service providers.
Inferences drawn from the above information about your predicted characteristics and preferences	Our affiliates and joint venture partners; Our business partners; and Our service providers.	Social networks; and Advertising companies.
Other information about you that is linked to the personal information above	Our affiliates and joint venture partners; Our business partners; and Our service providers.	Social networks; and Advertising companies.

Personal Data UMG Collects and Discloses: In the preceding 12 months, UMG collected and disclosed the following categories of personal data through its operation of the Sites. UMG does not engage in the “sale” of personal data collected through the Sites. Additionally, UMG does not collect personal data that is defined as “sensitive” under relevant state privacy laws. We do not sell or use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Categories of personal data	Disclosed to the following categories of third parties for business purposes:
Personal and online identifiers (like first and last name, email address, or unique online identifiers)	Our affiliates; Our business partners; Our service providers; and Advertising companies.
Customer record information (like bank account number, credit card number, debit card number)	Our affiliates; Our business partners; and Our service providers.
Characteristics of legally protected classifications (like gender)	N/A
Commercial or transactions information (like records of products or services purchased, obtained, or considered)	Our affiliates; Our business partners; and Our service providers.
Internet or other electronic network activity information (like browsing history, search history, interactions with a website, email, application, or advertisement)	Our affiliates; Our business partners; and Our service providers.
Audiovisual information (like videos and photos you may provide to us)	Our affiliates; Our business partners; and Our service providers.
Inferences drawn from the above information about your predicted characteristics and preferences	N/A
Other information about you that is linked to the personal information above	Our affiliates; Our business partners; and Our service providers.

Categories of Sources: We collect personal data from the following categories of sources:

• You or other individuals;
• Our affiliates and joint venture partners, including those not under the Taylor Nation brand;
• Our business partners, including those involved with merchandise, tours, and our albums;
• Our service providers; and
• Other commercial data providers.

Our Purposes for Processing Personal Data: We use and disclose the personal data we collect for our commercial and business purposes, as further described above in the “How Information May Be Used” and “How Information May Be Disclosed” sections of this Privacy Policy.

Your Rights:  Residents of certain states have rights with respect to the personal data collected by Taylor Nation.  You may be able exercise the following rights regarding personal data, subject to certain exceptions and limitations:

• The right to confirm whether we are processing personal data about you.
• The right to correct inaccuracies in the personal data we have collected about you.
• The right to know the categories and specific pieces of personal data we collect, use, disclose, and “sell” about you; the categories of sources from which we collected personal data about you; our purposes for collecting or “selling” personal data about you; the categories of personal data about you that we have “sold” or disclosed for a business purpose; and the categories of third parties with which we have shared personal data. Oregon residents also have the right to obtain a list of third parties (other than our service providers) to which we have disclosed personal data.
• The right to request that we delete the personal data we have collected about you.
• The right to opt out of “selling” and sharing of personal data for targeted (also called “cross-context behavioral”) advertising. Please note that if you opt out of certain practices, we may be unable to provide you with some services. Additionally, we do not knowingly sell or share personal data of individuals under 16.
• The right not to receive discriminatory treatment for the exercise of the above privacy rights.

To exercise any of the above rights (including the “right to opt out” as it relates to our social media advertising) , please contact us using the following information:

• For Taylor Nation: You can exercise your privacy rights described above by clicking here or emailing privacy@taylorswift.com.  Please provide your email address with your request.
• For UMG: You can exercise your privacy rights described above by clicking here or emailing privacy@universalmusic.com.  Please provide your email address with your request.

In addition, if you would like to exercise the “right to opt out” with respect to third-party advertising companies that collect data on our Sites, you must visit the “Cookie Choices” page from the footer of the Sites and select “Decline All.” Doing so will opt you out of “sales” and sharing of personal data collected through cookies and similar technologies for targeted (also called “cross-context behavioral”) advertising.

Depending on your state, if you have submitted a request you believe Taylor Nation has not fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to privacy@taylorswift.com.

If you have submitted a request you believe UMG has not fulfilled, you can contact UMG to appeal its decision by sending an email with the subject line “Appeal” to privacy@univeralmusic.com

Verification Process and Required Information:  Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.  We will require you to provide, at a minimum, your email address.

Authorized Agent:  You may also designate an authorized agent to requests on your behalf by designating such an agent in writing or through a power of attorney. We will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

EUROPEAN PRIVACY RIGHTS

Visitors to our website from the United Kingdom (“UK”), European Economic Area (“EEA”), and/or Switzerland may have certain rights under data protection laws with respect to personal data we collect.  If you are visiting our Sites from these places, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you.

Our Legal Basis for Data Processing: UMG and Taylor Nation process personal data for the purposes set out in this Privacy Policy, as described above. Our legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and us (for example, to provide you with the services you request and to identify and authenticate you so you may use the Sites); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for our legitimate interests (for example, to manage our relationship with you and to improve the Sites); and based on consent (for example, to communicate with you about our products and services and provide you with marketing information).  If you have previously provided us with your consent, you may  withdraw this at any time, such as by using preference settings in emails, using this form, or emailing us as set out in the Contact section).

We may use automated decision-making technologies, including profiling, to support our data processing activities. Our automated decision-making capabilities include logic that attempts to 1) identify and prevent fraudulent purchases, and 2) identify communications, products, or offers that we believe may interest you. By using this logic, it helps us personalize your interactions with UMG or Taylor Nation. For you, this means that you may see online advertisements, direct marketing communications, or other advertising or marketing messages or special offers based on your activity on our Sites or interactions with UMG or Taylor Nation Companies or our third party partners.

International Transfers: Our processing of your personal data may involve transferring your data outside the UK, EEA, and/or Switzerland. Whenever we transfer your personal data out of these areas, we ensure a similar degree of protection is afforded to it by implementing, where required by law, at least one of the following safeguards:

• transferring personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
• using specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

You may be entitled, in accordance with applicable law, to request a copy of relevant safeguards by contacting UMG or Taylor Nation as described in the “Contact” section.

Your Rights:  You may be entitled, in accordance with applicable law and subject to certain exceptions and limitations, to object to or request the restriction of processing of your personal data and to request access to, rectification, erasure, and portability of your own personal data.  To exercise these rights, please contact us as described in the “Contact” section. We may ask you to prove your identity if you request this information.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law.

COOKIES POLICY

The Sites use cookies and other similar technologies to distinguish you from other users of the Sites and to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This helps us to provide you with a good experience when you browse the Sites, to improve the Sites, and to provide you with tailored content and advertising.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. For the purpose of this Cookies Policy, cookies and other similar technologies (like scripts, plug-ins, tags, device fingerprints, Local Stored Objects, beacons, and pixels) are all called “cookies.”

You can find more information about the cookies and other tracking technologies we use and the purposes for which we use them through the cookie choices tool located on the Sites.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Most Internet browsers are automatically set up to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your Internet browser for instructions on how to block or delete cookies. Please note you may not be able to take advantage of all the features of our Site, including certain personalized features, if you delete or disable cookies.

For more information on managing cookies, please go to www.allaboutcookies.org, or visit www.youronlinechoices.eu which has further information about targeted advertising.