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Taylor Swift Now: AT&T launches new streaming service

Mon, Nov 28, 2016 at 2:15 PM

Taylor Swift’s dominance is spreading over to AT&T. At today’s DirecTV Now unveiling, AT&T executive Brad Bentley announced a new partnership between the telecom and “Bad Blood” singer called Taylor Swift Now. As part of the partnership, AT&T customers who happen to love 1989 will get exclusive content and footage, all ready for streaming.



The new content deal is part of AT&T’s initiative focusing on original programming. Fans on AT&T will be able to watch 13 episodes featuring behind-the-scenes footage and commentary featuring Swift herself. It’s not clear when the episodes will debut, but Bentley did indicate that the episodes would launch in a few weeks.

Obviously, this is only the latest deal Swift has inked with a major tech company in recent years. The singer-songwriter already has a lucrative deal with Apple for Apple Music.
Source: The Verge

Whoever here is eligible to use AT&T, please spill the beans with those of us who aren't. I'm particularly curious to see what Taylor was doing back at Castle Gwynn after all these years! Fingers crossed it was to reenact The Chipmunks' rendition of Love Story and freak out over a TCA nomination whilst sipping on a frappucino.
And then killing a spider with a limited edition EP during the car ride home.

Unlikely, but here's to hoping.

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    RE: Taylor Swift Now: AT&T launches new streaming service

    Wed, Nov 30, 2016 at 11:57 AM

    Every live show Taylor does has both the audio and video recorded and stuck on a giant SAN and apparently kept forever. This is true at least back through RED. So with fairly minimal editing they could just run concerts on the channel. You'd not have the fancy helicopter shots etc, but you'd get at least what gets tossed up on the giant screens next to the stage.

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Thu, Dec 1, 2016 at 2:16 AM

    https://www.directv.com/person/Taylor-Swift-SWZHT1Bkd25FUGc9
    anyone got the ability to see if they're up yet or if they just posted the synopsis and stuff?

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    Episode 1: I Surprised My Fans

    Thu, Dec 1, 2016 at 10:13 AM

    I'm not sure how long the episodes are in full, but Taylor appears to be narrating whilst looking back on past events - similar to the Vevo Certified special. This episode seems like it covers everything from the 1989 Secret Sessions, to surprising fans walking down the street in her t-shirt.
    I suspect the "FedEx incident" is included, along with A Hug From Taylor Swift, and the Taylor Swift Experience surprise visits.

    View segment here.

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    Episode 2: On A Video Shoot Part 1

    Thu, Dec 1, 2016 at 12:51 PM

    I'm now really sad that Taylor Swift Now is unavailable to residents outside of the USA, because this is the sort of thing I sincerely enjoy watching. Taylor talks about the first music video she ever shot and how Clayton Collins - her love interest - mistakenly had his hair cut short before filming. The Tim McGraw music video is the only one where no behind the scenes footage was posted (besides Taylor and her family watching it for the first time and giggling at the kissing bits) so I bet this is super interesting. I'm also curious to know whether or not Taylor addressed the skinny dip scene/why it was cut from the final video.
    If anyone wondered, Clayton Collins now works behind cameras for news anchors!

    View segment here.

    Haven't found a clip of this part yet but I'm assuming it's still part one as this was also an earlier music video, but here is Taylor visiting Castle Gwynn in Nashville where she shot the Love Story music video with Trey Fanjoy and Justin Gaston - who Taylor chose for the music video when she saw him in a movie wearing a t-shirt emblazoned with a "13" - eight years earlier. Judging by Taylor's haircut, this visit could have been as recent as this October.

    Fun facts about the Love Story music video:
    - It's where Taylor found out she was nominated for a TCA.
    - The infamous Juliet dress was handmade by Scott Borchetta's wife, Sandi Spika, and the Bardot sleeves were sewn on last minute whilst Taylor was already in the dress.
    - it was heatwave weather during the day of the shoot.
    - somebody messed with the playback track by initially switching it to an Alvin & The Chipmunks remix of Love Story.

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Thu, Dec 1, 2016 at 12:54 PM

    If anybody else has information on these episodes please post it here. We're relying on you!

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    RE: Taylor Swift Now: AT&T launches new streaming service

    Thu, Dec 1, 2016 at 3:40 PM

    Ok. So basically if at&t is who you use as your cable provider, you will be able to watch this under On Demand for a limited time and more content will be added over time. I'm not sure about direct TV because I do not have that.




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    Re: Taylor Swift Now: AT&T launches new streaming service

    Thu, Dec 1, 2016 at 9:48 PM

    I LOVE this concept but I don't have DirectTV or AT&T!!
    __________________________________________________________________

    6.26.11 7.27.13 10.4.14 7.24.15

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Fri, Dec 2, 2016 at 2:19 PM

    I have AT&T but I have no idea how this is supposed to work.

    I'm a TC moderator

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Sat, Dec 3, 2016 at 9:30 PM

    Can't wait for this to happen

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Tue, Dec 6, 2016 at 5:02 PM

    Sharon Loves Taylor Swift wrote:
    This just like the deal with xfinity anyone remember that


    Yeah, we should consider ourselves lucky if we had xfinity for 1989 tour. That was great watching the videos all year long before the actual show. So maybe it is fair for others to see the new Taylor content, but I really want to watch the one episode on Love Story.
    We will remember

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    RE: Taylor Swift Now: AT&T launches new streaming service

    Wed, Dec 7, 2016 at 4:03 AM

    First the 1989 world tour, then New Romantics music video, now this... always it is only for a restricted group of fans... What about the other ones? I'm tired about it.

    Non-American Taylor's fans also have the right to see it.? I'm a Spanish Swiftie and I won't get the chance to watch Taylor's channel, and I was really excited about it. It's so unfair.?

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Wed, Dec 7, 2016 at 5:43 AM

    AngelaSwiftie wrote:
    First the 1989 world tour, then New Romantics music video, now this... always it is only for a restricted group of fans... What about the other ones? I'm tired about it.

    Non-American Taylor's fans also have the right to see it.? I'm a Spanish Swiftie and I won't get the chance to watch Taylor's channel, and I was really excited about it. It's so unfair.?

    It'll be uploaded somewhere else at some point almost definitely so you won't totally miss out.

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Sun, Dec 11, 2016 at 3:28 AM

    I found it, but some of the content says Coming Soon. There are some episodes, but some of the stories are not told in full. That could be the service though. Can't attach the screenshot.

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Sun, Dec 11, 2016 at 6:25 PM

    tayloraswift13 wrote:
    Ok. So basically if at&t is who you use as your cable provider, you will be able to watch this under On Demand for a limited time and more content will be added over time. I'm not sure about direct TV because I do not have that.







    Interesting , oh well i have verizon , so again like the Apple & xfinity things i won't be getting this stuff ............

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    RE: Taylor Swift Now: AT&T launches new streaming service

    Tue, Dec 20, 2016 at 4:16 AM

    http://ohsoswiftly.com/post/154447227463/taylor-swift-now-master-list here are all videos, but yes im really pissed about the fact that we cant watch it directly.

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Sat, Dec 31, 2016 at 7:37 PM

    it's like the 1989 world tour only on apple store!

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Sat, Dec 31, 2016 at 8:12 PM

    I guess those who don't have AT&T will be at a disadvantage. Those who access the content, please be kind enough to share!
    Looking forward to the new year! Happy 2017!

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    Re: Taylor Swift Now: AT&T launches new streaming service

    Fri, Jan 6, 2017 at 4:32 PM

    Troubled Dream214 wrote:
    I guess those who don't have AT&T will be at a disadvantage. Those who access the content, please be kind enough to share!
    Looking forward to the new year! Happy 2017!


    Yes, please! Wish I could watch these videos. :/



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    Re: Taylor Swift Now: AT&T launches new streaming service

    Mon, Mar 13, 2017 at 3:04 PM

    I recently found out that you can get an account on your PC for direct TV where you pay month to month only $35. You will be able to see all of Taylor's stuff on Taylor Swift NOW.

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: Taylor Swift Now: AT&T launches new streaming service

    Sat, Mar 25, 2017 at 9:10 AM

    Dibbles2901 wrote:
    http://ohsoswiftly.com/post/154447227463/taylor-swift-now-master-list here are all videos, but yes im really pissed about the fact that we cant watch it directly.


    Thank you very much!!!!