Taylor and Diet coke!!

Mon, Jan 28, 2013 at 12:38 PM By: Tswizzle_13_RED

has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation.

The move comes on the heels of Pepsi penning a $50 million deal with Beyoncé Knowles six weeks ago and largely underscores an ongoing battle for the youth/music market between the soda industry's two titans. For instance, Coke recently invested $10 million in the digital music service Spotify.

In terms of the Diet Coke-Taylor Swift deal, the singer-songwriter will not appear in the brand's Super Bowl campaign, the sources said. Swift has also served as a brand spokesperson for Cover Girl in recent years.

Meanwhile, a media rep for the Atlanta-based Coke declined to comment.

AdAge first reported the development.

  1. Lovestruck85 avatar

    On Fri, Feb 8, 2013 at 11:37 AM, Lovestruck85 said:

    I think this was an Awesome Career Move!! :)

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Tswizzle_13_RED’s Blogs

  1. Taylor and Diet coke!!

    Mon, Jan 28, 2013 at 12:38 PM 1 comment
  2. MOre about Taylor!

    Fri, Jan 25, 2013 at 6:54 PM 0 comments
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  5. The Charts!!

    Wed, Jan 23, 2013 at 2:27 PM 0 comments
  6. T-PARTY!! (wish i could get in)

    Wed, Jan 23, 2013 at 2:03 PM 0 comments
  7. Thats our girl

    Tue, Jan 22, 2013 at 6:46 PM 0 comments
  8. I knew you were trouble!!!

    Sun, Jan 20, 2013 at 5:47 PM 0 comments
  9. Taylor at Golden Globes!

    Sat, Jan 19, 2013 at 8:27 AM 0 comments
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    Sun, Nov 25, 2012 at 4:56 PM 0 comments