Taylor Connect

Taylor and Diet coke!!

Mon, Jan 28, 2013 at 12:38 PM By: Tswizzle_13_RED

has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation.

The move comes on the heels of Pepsi penning a $50 million deal with Beyoncé Knowles six weeks ago and largely underscores an ongoing battle for the youth/music market between the soda industry's two titans. For instance, Coke recently invested $10 million in the digital music service Spotify.

In terms of the Diet Coke-Taylor Swift deal, the singer-songwriter will not appear in the brand's Super Bowl campaign, the sources said. Swift has also served as a brand spokesperson for Cover Girl in recent years.

Meanwhile, a media rep for the Atlanta-based Coke declined to comment.

AdAge first reported the development.

Comments

  1. Lovestruck85 avatar

    On Fri, Feb 8, 2013 at 11:37 AM, Lovestruck85 said:

    I think this was an Awesome Career Move!! :)

Big Machine Records

Visit www.OnGuardOnline.gov for social networking safety tips for parents and youth.

Powered by ground(ctrl)