1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
    1. Attention Grabber - How to achieve: draw attention to your profile!
    1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
    1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
    1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
    2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
    3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
    4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
    5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

American Greetings Card Line

Thu, Feb 23, 2012 at 7:41 PM

I'm sorry this isn't really that new, but I have never seen it before and I thought some other Swifties might be interested. I never knew most of this stuff!! I find it interesting.



http://ibmag.com/Main/Archive/Swift_Decision_11592.aspx

Issue: January/February 2010

Swift Decision

By Lynne Thompson

_______________________________________________________________________________________________
Working with celebrities is nothing new for Michael Brown. During his 11 years at the Cleveland-based greeting card giant, the vice president of licensing for American Greetings has brokered deals with everyone from Ellen DeGeneres to Larry the Cable Guy.

But Brown was thrilled when Scott Swift, father of country/pop music superstar Taylor Swift, called the company last spring to propose creating a line of greeting cards penned by his daughter. Brown knew that the 20-year-old was more than just another pretty crooner.

"Every song that she sings, she either writes or co-writes," Brown explains, "She is an incredible talent."

Brown estimates that more than 200 cards by the singer-songwriter, from birthday to holiday greetings, will be introduced during the 18 months after the line's March launch. And that's just the beginning of the company's multiyear partnership with Swift. Gift packaging, stationery, e-cards and online photo-personalization products, all bearing her name, are on the drawing board.

We recently talked to Brown about how American Greetings bested a competitor in signing Swift, how co-workers are developing her talent for the company's specific needs and the benefits of an association with her.

________________________________________________________________________________________________
IB Why did Scott Swift call American Greetings instead of a competitor?

MB He called a competing greeting card company as well.

IB How did you win over her father and management team?

MB We looked at the opportunity to work with Taylor because of her writing talent and her ability to connect with people in a sender-receiver relationship. Our competitor didn't do that. Our competitor really looked at her as Taylor the image.

IB Isn't American Greetings planning to put her picture on cards?

MB Less than 20 percent of the line is going to have her picture on it. That's true for all content that we create. It is not, again, about Taylor the image. It is about Taylor the writer.

IB Are you surprised that your competitor didn't recognize that talent?

MB It's one thing to be able to write great songs - you know she's got that talent. But does that translate into writing great greeting cards? I would say [Taylor] was a calculated gamble.

IB Who is working with her to develop that talent?

MB We've met with her four times so far. ... We have the same small group of product-development and creative people at every meeting. We'll give her blank cards to write with. Or we'll give her a mocked-up card. On the inside, we'll have a note that says, "Write a greeting card to a close friend you haven't seen in a while." Another one might say, "Write a greeting card to your mom, whom you love very, very much" or "Write a greeting card to your best friend for her birthday." We'll give her a stack of 50 or 100 of those. She also has some influence on the design. It's a very unique process. In the 11 years that I've been at American Greetings, we haven't ever done it this way.

IB Have you been pleased with the results?

MB Back in October, we gave Taylor her first 50 cards. We'd gone through the process of helping her understand what a sender-receiver relationship is, helping her understand how good content works in a greeting card and what we hope it will do. The first stuff came in, and we got 10 cards out of it. That kind of ratio would be considered on par with [that of] a pro at American Greetings.

IB How does American Greetings' deal with Taylor fit with its corporate strategy?

MB Our corporate strategy is to align ourselves with content that consumers are familiar with and meets their needs and wants. The broader success we have is with content that cuts across multiple demographics. Taylor does.

IB What does American Greetings hope to gain from its association with her?

MB She connects with young adults. That connection is exciting to us because it can bring people who are more technologically savvy into the greeting card department, into a traditional market that right now has people 25-plus, 30-plus buying the product. It all goes back to the writing. Art attracts, verse sells.

Replies to This Posting

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Thu, Feb 23, 2012 at 7:45 PM

    TaylorSwiftFan wrote:

    I adore the cards! I have like 9 or 10! They are amazing!
    Love, Love, Love
    -M-

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Thu, Feb 23, 2012 at 8:28 PM

    I'm glad you posted this!

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Thu, Feb 23, 2012 at 8:38 PM

    Thanks for posting!

    Made by Madison13

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Thu, Feb 23, 2012 at 8:56 PM

    Thanks
    --------------------------------------------------------------------------

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 2:57 AM

    Thanks for posting that article :)
    _________________________________________________

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 3:25 AM

    thanks for posting

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 10:04 AM

    This article was great! I collect her cards and its annoying when some of my friends are like I bet she doesn't even have anything to do with them! Glad to know they are wrong! =)

  1. Moderator
      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 10:05 AM

    Very cool Q&A! Interesting that Scott Swift approached them. Thanks for posting.



    Thanks to Kerri for the sig!!

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 10:10 AM

    Cool! I never knew that Scott Swift started it all! Thanks for sharing!
    ******************************************************************
    Avatar made by the switasticallytaylorificlywonderstruckinlyamazing and kind TSF! :)

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 10:28 AM

    I learnt so much from that, thank you for posting


      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 12:19 PM

    You're welcome everyone, I'm glad I found it! :) I know! I learned so much! I found it interesting that they handed her plain card things with notes inside saying that Taylor should write like she is writing to her mom for Mother's day, or to her best friend for her birthday! I wonder if she actually picks the pictures for the cards?

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Fri, Feb 24, 2012 at 1:54 PM

    interesting Q&A :)
    ----------------------------------
    6.12.09
    6.30.11
    11.17.11


    credit: TheThirteenthFan/ animated by

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Sun, Feb 26, 2012 at 5:02 AM

    great article!

    I was enchanted to meet YOU!

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Sat, Nov 10, 2012 at 5:15 PM

    Thanks for posting. I had seen the cards in stores, but wasn't aware of how involved she was, although knowing Taylor as we do, we aren't surprised.
    I am new to TC, so I am working my way through its history, all 9 months. Even though this is an earlier thread I wanted to comment. Thanks again.
    TAYLOR SWIFT, you have never been too FEARLESS to SPEAK, NOW you are making the world see RED.

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Sun, Nov 11, 2012 at 10:19 AM

    This is awesome! I've never seen this before as well. Thanks for posting!
    "Being good to people is a wonderful legacy to leave behind"
    "I love you like sparkles and having the last word. And that's real love"

    "I love each freckle on your face!"-Jump Then Fall
    "I remember your blue eyes looking into mine"-Ronan

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Sun, Nov 11, 2012 at 5:09 PM

    Cool article! I love her greeting cards I counted mine a few nights ago and I have 47 of them lol. I can't wait until her Christmas cards come out, should be pretty soon!



      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Mon, Nov 12, 2012 at 8:07 AM

    the cute ones she has out right now i saw at wallgreens and target. i died. theyre so cute.

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Mon, Nov 12, 2012 at 12:59 PM

    ashez14 wrote:
    Very cool Q&A! Interesting that Scott Swift approached them. Thanks for posting.



    Thanks to Kerri for the sig!!

    That's what I thought! Very interesting article!

      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Mon, Nov 12, 2012 at 4:46 PM

    emmyrose_22 wrote:
    the cute ones she has out right now i saw at wallgreens and target. i died. theyre so cute.

    They sell them at Walgreens now? I didn't know that I'll have to check it out sometime.



      1. TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)
      1. Attention Grabber - How to achieve: draw attention to your profile!
      1. So Popular - How to achieve: become friends with over 130 other Taylor fans!
      1. Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!
      1. Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.
      2. Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      3. Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      4. Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!
      5. Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

    Re: American Greetings Card Line

    Tue, Nov 13, 2012 at 2:41 PM

    I bought one for my Mom for mother's day. It played "The Best Day". She absolutely loved it! :D
    It all looks RED.