As an Irish blogger points out, Q scores for celebrities aren't often talked about....

"The Q Score was a metric developed in the 1960s that measures the likability of brands and personalities, so Swift would be in the Performer Q category.

The general criteria for Performer Q scores is stuff like familiarity, emotional connection, recognition, negative and positive feelings, appeal, likability."



....The New York Times story says that the average female singer has a Q score of 16 while Taylor's Q scores are much higher depending upon the age group....


"..... Ms. Swift's Q score is 24, Mr. Schafer said, compared with 17 for the average celebrity and 16 for the average female singer. And with females age 13 to 24 the intended audience for the Keds campaign her Q score is 26, he said.

Her emotional connection with that demographic is very strong, Mr. Schafer said, so for Keds she looks like a good choice.

Among children ages 6 to 12, he added, Ms. Swift's Q score is 45. "

Source


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Q Score respondents are given the following choices for each person or item being surveyed: A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of.

The score is determined by dividing the total percentage of respondents who answer A by the total percentage of respondents who are familiar with the person or item in question.




Loving the Swiftian Way!