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Taylor's above average Q score

Thu, Jan 24, 2013 at 5:32 PM

As an Irish blogger points out, Q scores for celebrities aren't often talked about....

"The Q Score was a metric developed in the 1960s that measures the likability of brands and personalities, so Swift would be in the Performer Q category.

The general criteria for Performer Q scores is stuff like familiarity, emotional connection, recognition, negative and positive feelings, appeal, likability."



....The New York Times story says that the average female singer has a Q score of 16 while Taylor's Q scores are much higher depending upon the age group....


"..... Ms. Swift's Q score is 24, Mr. Schafer said, compared with 17 for the average celebrity and 16 for the average female singer. And with females age 13 to 24 the intended audience for the Keds campaign her Q score is 26, he said.

Her emotional connection with that demographic is very strong, Mr. Schafer said, so for Keds she looks like a good choice.

Among children ages 6 to 12, he added, Ms. Swift's Q score is 45. "

Source



***************************************************************************************

Q Score respondents are given the following choices for each person or item being surveyed: A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of.

The score is determined by dividing the total percentage of respondents who answer A by the total percentage of respondents who are familiar with the person or item in question.




Loving the Swiftian Way!

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    Re: Taylor's above average Q score

    Sat, Jan 26, 2013 at 1:08 PM

    YAASSS!! OF COURSE!!!! Why should Taylor be anything BUT likeable??
    Lalalala VIVA LA LONDON!

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    Re: Taylor's above average Q score

    Sat, Jan 26, 2013 at 1:11 PM

    Yay Tay!

    ^^ Made by moi

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    Re: Taylor's above average Q score

    Mon, Jan 28, 2013 at 4:54 PM

    How could I have overlooked? Her songs are perfectly written!


    https://twitter.com/charissereg

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    Re: Taylor's above average Q score

    Mon, Jan 28, 2013 at 4:58 PM

    Yay! She's awesome :)

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    Re: Taylor's above average Q score

    Mon, Jan 28, 2013 at 11:10 PM

    tornquiste wrote:
    Yay! She's awesome :)


    agree!
    Read My Blogs =)

    I will Marry this Woman =D

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    Re: Taylor's above average Q score

    Tue, Jan 29, 2013 at 6:18 AM

    wonderstruck84 wrote:
    Well she is very likeable mostly because of her down to earth personality.





    Agree!
    Illinois Country Fan





    Thanks to Cali for the graphics!

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    Re: Taylor's above average Q score

    Tue, Jan 29, 2013 at 8:41 AM

    That's great! She's so much more than just some average celebrity :)
    ******************************************************************

    Adorable siggy made by my amazing draw something buddy SparklyFearlessGirl13 ! You should really check out her graphic shop! They're really g

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    Re: Taylor's above average Q score

    Tue, Jan 29, 2013 at 9:34 AM

    Ah super cool!

    http://i11

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    Re: Taylor's above average Q score

    Tue, Jan 29, 2013 at 1:07 PM

    That's awesome!

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    Re: Taylor's above average Q score

    Tue, Jan 29, 2013 at 1:38 PM

    Hmm... that's interesting!
    It's good to know she's a smart cookie Even though we all knew it

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    Re: Taylor's above average Q score

    Wed, Jan 30, 2013 at 4:01 PM

    I've never heard of that system before, but now I'm a big fan! Thanks for posting :)

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    Re: Taylor's above average Q score

    Thu, Jan 31, 2013 at 1:33 PM

    If you don't love Taylor you're wrong :P

    Autumn Leaves Falling, Kathryn, thatlingeringquestion, TaylorHeart13, Daya. Thank you ALL!

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    Re: Taylor's above average Q score

    Thu, Jan 31, 2013 at 2:10 PM

    That's amazing!
    “You're lucky enough to be different, never change” ~Taylor Swift

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    Re: Taylor's above average Q score

    Thu, Jan 31, 2013 at 11:50 PM

    Awesome, thanks for posting!


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    Re: Taylor's above average Q score

    Sat, Feb 2, 2013 at 9:41 AM

    Hey guys!
    I'm asking for a small favor. If everyone could watch my video, I would be forever grateful! I'm trying to meet Taylor this summer at gillette stadium. I was paralyzed 2 years ago, and her music is what got me through the days while I was in the hospital.
    Thank you so much!
    Caroline
    http://www.youtube.com/watch?v=AZuOpjxt0gA

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    RE: Taylor's above average Q score

    Sat, Feb 2, 2013 at 1:04 PM

    Wow! That's awesome! Go Taylor go Taylor go go go Taylor!!!

    by Dani_PazL
    Go here please before it's lost! http://taylorswift.com/forum/fan_made_graphics/2073831

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    Re: Taylor's above average Q score

    Sat, Feb 2, 2013 at 1:20 PM

    Go Taylor
    Taylor Swift

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    Re: Taylor's above average Q score

    Sun, Feb 3, 2013 at 10:55 PM

    That is awesome! our TayTay is always standing out from the rest (ina good way). don't let anybody stop you Tay! you are magnificent!

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    Re: Taylor's above average Q score

    Sun, Feb 3, 2013 at 10:57 PM

    it's great that she is so popular with the younger ages because she is a great role model for them and hopefully they believe what she sayd about being yourself and to trust your dreams. hopefully they too will dream big and be rewarded. I LoveLoveLove it!!

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    Re: Taylor's above average Q score

    Sun, Feb 3, 2013 at 10:58 PM

    I think it's adorable that her Q score is 45 for 6 to 12 year olds. So sweet. :)