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Taylor's above average Q score

Thu, Jan 24, 2013 at 5:32 PM

As an Irish blogger points out, Q scores for celebrities aren't often talked about....

"The Q Score was a metric developed in the 1960s that measures the likability of brands and personalities, so Swift would be in the Performer Q category.

The general criteria for Performer Q scores is stuff like familiarity, emotional connection, recognition, negative and positive feelings, appeal, likability."



....The New York Times story says that the average female singer has a Q score of 16 while Taylor's Q scores are much higher depending upon the age group....


"..... Ms. Swift's Q score is 24, Mr. Schafer said, compared with 17 for the average celebrity and 16 for the average female singer. And with females age 13 to 24 the intended audience for the Keds campaign her Q score is 26, he said.

Her emotional connection with that demographic is very strong, Mr. Schafer said, so for Keds she looks like a good choice.

Among children ages 6 to 12, he added, Ms. Swift's Q score is 45. "

Source



***************************************************************************************

Q Score respondents are given the following choices for each person or item being surveyed: A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of.

The score is determined by dividing the total percentage of respondents who answer A by the total percentage of respondents who are familiar with the person or item in question.




Loving the Swiftian Way!

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 5:35 PM

    Proud of Taylor #ProudSwiftie ...

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 5:36 PM

    Yes!

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 5:38 PM

    and people wonder why we love taylor... :) THIS is why.



    1. TanyaxOh; 2. Annie

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 5:41 PM

    She's just perfect!

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 5:53 PM

    So proud!!! This is SO cool

    ^Ours13

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 6:58 PM

    This is so cool :)



    Thankyou to 1) Me 2) the amazing heleh 3) the talented playfu

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 7:01 PM

    :D!!!

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 7:03 PM

    Proud of Tay! :)

    [url=http://i1195.photobucket.com/albums/aa395/frogo3000/3e9e31bba]http://i1195.photobucket.com/albums/aa395/frogo3000/3e9e31bba[/url][url=http://taylorswift.com/forum/meet_greet_stories/2136251][/signature]

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    Re: Taylor's above average Q score

    Thu, Jan 24, 2013 at 7:40 PM

    That made like, no sence to me
    And by the way, your eyes are dancin'
    Missing you like this is such sweet sorrow
    If you asked me if I loved him, I'd lie
    Didn't they need you bad enough
    Snap buttons on a denim shirt
    Laughed in the dark talkin bout your daddy's farm

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 6:24 AM

    ForeverJaffles413 wrote:
    That made like, no sence to me
    And by the way, your eyes are dancin'
    Missing you like this is such sweet sorrow
    If you asked me if I loved him, I'd lie
    Didn't they need you bad enough
    Snap buttons on a denim shirt
    Laughed in the dark talkin bout your daddy's farm


    I think you can consider the Q Score as the level of relatetableness a famous person has
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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 7:41 AM

    Bring this up to haters.


    http://taylorswift.com/forum/fan_made_graphics/2264922
    My graphic shop ^

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 7:44 AM

    That's awesome :)




    (me, R4B, withsomeindierecord)

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 7:48 AM

    Cool!




    made by moi!

    [IMG

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 7:48 AM

    Amazing!

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 8:36 AM

    Never heard before of Q score, well at least now I know. Thanks for posting.

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 9:00 AM

    She is so awesome :)

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 11:16 AM

    Love Taylor!

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 11:22 AM

    Wow!
    Fearless Tour: 5.15.10 Speak Now Tour: 7.19.11

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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 11:34 AM

    Well she is very likeable mostly because of her down to earth personality.



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    Re: Taylor's above average Q score

    Fri, Jan 25, 2013 at 5:28 PM

    Hoshine wrote:
    ForeverJaffles413 wrote:
    That made like, no sence to me
    And by the way, your eyes are dancin'
    Missing you like this is such sweet sorrow
    If you asked me if I loved him, I'd lie
    Didn't they need you bad enough
    Snap buttons on a denim shirt
    Laughed in the dark talkin bout your daddy's farm


    I think you can consider the Q Score as the level of relatetableness a famous person has
    ...interested in a position for a fan-made Taylor magazine? GO!! > http://taylorswift.com/forum/all_things_taylor/2369683#post_20912563


    Thx!
    And by the way, your eyes are dancin'
    Missing you like this is such sweet sorrow
    If you asked me if I loved him, I'd lie
    Didn't they need you bad enough
    Snap buttons on a denim shirt
    Laughed in the dark talkin bout your daddy's farm